identity - portfolio

avisualplanet

The logo redesign for avisualplanet.com coincided with their 2008 site redesign. Along with providing an overhauled look for their site, their logo was redesigned in accordance with the site's visual theme, but in keeping with the original logo that had achieved prevelance among their audience.

MySys

The MySys logo was created for Laureate Education, Inc. to represent their in-house system for keeping track of online student information and making it available to staff and e-learning advisors. Designed to be professional, yet also inspiring, it symbolized the advanced nature of the initiative, and was the result of many revisions.

SOS

SOS, or Students Oppose Smoking, was a non-profit group based in Maryland high schools that approached me for a full package of web design, print material, and—most prominently—a logo redesign. The redesign of their logo is an excellent case study in the ability to work within the limitations of a previously used logo, yet recreate the old identity into something much more visually pleasing.

consistency is what makes a message stick. What sets you apart? What defines you? Making a successful brand is about answering both these questions, and to do it within limitations. Creating a unique identity is enough of a challenge—but using it again in a fresh way every time is even more difficult. We seek to meet both challenges, and do it beyond the usual expectations.