O'Keefe Communications

O'Keefe Communications, a media event and communications production company, hired me to take care of a number of jobs for them as a contractor during the late summer/fall period. My roles included that of a graphic designer, preparing digital resources for post-production, and assembling Keynote presentations for a number of clients. During my time there I worked on projects for Clark Construction, the American Society of Landscape Architects, the US Postal Service, and the Smithsonian Institute. In particular, I developed the visual aesthetic, ID, and, ultimately, the final show presentation, for the Smithsonian's 2008 Philatelic Gala Awards, examples of which are shown here.

avisualplanet.com

avisualplanet.com approached me to redesign their website for a 2008 relaunch of their online media subscription service. specializing in the non-profit sector, they needed someone who could understand not only their brand and target audience, but someone who could create a design in competition with other stock media sites like photobucket and flickr. thus the project is as much about a re-casting of identity and public image as it is providing a new frontend. the site is set for a late 2008 release.

MySys

The MySys project was an initiative pursued by Laureate Education, Inc., to consolidate their student records and e-learning information for the use of students and advisors online. I was brought on as a contractor to design a logo and promotional materials for the MySys system, essentially creating a brand and marketing campaign for an in-house, multi-week training program. Such materials included a logo for MySys, promotional banners for the training hall, computer desktops, and cafeteria tabletops modelled after the trademark green-and-orange cube.

is the online portfolio of daniel a. anderson, a freelancer and contractor in the baltimore/washington d. c. area. his services are available to prospective clients in the fields of web-standards compliant web creation, print design, and identity and branding.

good design is more than just creating an inspiring form. good design comes from tailoring that form to its function. thus "entities should not be multiplied beyond necessity" (william of occam, 1249) is our design philosophy. we modify our approach according to the client's needs and their targeted audience, but do so while providing a form that is invigorating, distinct, and uniquely advanced. good design is good communication. to design effectively is to communicate effectively.