print design - portfolio

MySys

The MySys project was an initiative pursued by Laureate Education, Inc., to consolidate their student records and e-learning information for the use of students and advisors online. I was brought on as a contractor to design a logo and promotional materials for the MySys system, essentially creating a brand and marketing campaign for an in-house, multi-week training program. Such materials included a logo for MySys, promotional banners for the training hall, computer desktops, and cafeteria tabletops modelled after the trademark green-and-orange cube.

Jodi McLaren

I produced the album artwork for Jodi McLaren's debut album, Believe Me. Jodi, a local musician, approached me for a creative cover and a website. We conducted a photoshoot in order to get visual material for the production of the project.

creating promotional print material is about setting oneself apart from the crowd. Being creative, yet also informative, is vital to being effective in a world saturated with advertising. We choose to design our client's materials according to their overall brand and identity so that consistency is kept, yet always seek to expand it in new directions. We ask, "what are your goals?"—and then meet those goals in a fresh, invigorating way. Creativity is what keeps the competition on their toes.